In order to engage with your audience and expand the reach of your social media marketing, learn how to set up a Facebook business page.
With 2.6 billion daily active users, Facebook has emerged as a standard element in nearly all inbound marketing strategies.
But as Facebook’s capabilities evolve, so does the procedure for creating Pages.
Spend no more time idly navigating Facebook and attempting to figure out how to post your Page. We created this tutorial to save you time from spending it on a marketing tool that ought to benefit you.
Check out our in-depth guide on Facebook marketing if you’re seeking for advice and tools on how to use your Facebook Page after it’s up and running.
What is a Facebook Business Page?
In a sense, your Facebook Business Page is the “real estate” on Facebook for your business or group. It serves as your primary Facebook presence, where you may share material created by your staff and customers, publish updates, and link to when discussing your company elsewhere on Facebook.
Your Facebook Business Page should be thought of as your Facebook “home.” Your Facebook Page is not a static website, either. There will be certain static components on your Page, such as you’re about information and cover image, but in order to maintain your Page effectively, material has to be added regularly.
Let’s not, however, jump the gun. We’ll start by showing you how to set up a Facebook Business Page. Later, we’ll talk about what to post.
To quickly launch your Facebook Page, follow these instructions.
1. Create a Page.
Start by visiting Facebook. Then select Pages > Create New Page from the left-hand menu. This should open the Facebook interface’s Page creator.
Choose up to three categories and enter the name of your page. Enter a succinct summary of your company’s operations, the services you offer, or the goal of the Page in less than 255 characters. You should see this data appear on the Page creator’s right side.
2. Add images.
You shouldn’t leave the Page maker after clicking the Create Page button. The left-hand menu will now have two more prompts for adding a profile photo (170 x 170 pixels) and a cover photo (1640 x 856 pixels).
For your profile photo, including a logo or an iconic image. Consider utilizing the same profile photo across all of your business’s social media accounts if you want to maintain consistency across all of your online presences.
Select a picture that reflects the goal or topic of your Page for your cover photo.
You should see these photographs fill the Page creator’s right side. After you’re done, click Save.
3. Choose a username and assign a CTA.
You should be sent to the Facebook Business Page dashboard by Facebook after the previous step, where you may control all other facets of your Page.
Please be patient with me; this interface might feel overwhelming. Select a username for your Page right away. A username makes it easier for users to locate your Page in searches and tags it when they post about your business. Your Facebook Business Page URL also contains your username.
I choose @clover consignment for the sample that follows. So, https://fb.me/cloverconsignment would be the URL for my Facebook page.
To add a CTA to your Page, click + Add Action Button after that. When someone visits your Facebook Business Page, you should want them to do this.
Facebook has more than ten distinct CTAs, ranging from Learn More to Contact Us to Shop Now, and some of them let you enter your URL to assist drive traffic.
4. Edit your Page info.
Click More > about in the main menu after selecting a CTA and a username. This will take you to your Page’s information, where visitors may find out more about your business.
Many fields need to be updated in this area. Focus on the following:
Enter your business address if you run a local enterprise so that customers can locate you.
Brick and mortar establishments should enter their hours of operation as some customers may consult their Page to determine when they may come.
Although you are not required to provide this information, doing so may help you target the proper customers by indicating the price range of your goods and services.
Additional contact info:
Publish your email address, website, and phone number so that people can reach you outside of Facebook. Additionally, using this information will increase Facebook traffic to your website and sales.
You should place the description you added in step one under “About.” More details may be added under “Additional information,” and you may include a purpose or vision statement under “Impressed.”
5. Understand your Page settings.
Click Settings in the left-hand menu at the bottom. More specific categories will appear in the menu on the left, and an interface on the right will appear to offer an infinite number of alternatives.
I advise you to quickly scan these options to familiarize yourself with what they could update or modify for your Page. However, I’m going to break down a few essential settings today.
General > Others Tagging this Page:
As it will enable people to post about and share your Page, make sure this is checked.
General > Similar Page Suggestions:
To have Facebook suggest your Page to new fans and followers, make sure this is checked.
Messaging > Show a greeting:
Activate this so that whenever Messenger is opened, your Facebook Page will instantly greet your fans.
Templates and Tabs: You may change the information provided to visitors or the menu on your Page here if necessary.
You may choose exactly when and how you want to get Page notifications using this area. Choose a frequency that works with your schedule for social media marketing.
Whether or not you’ll serve as the Page’s primary manager, other employees at your company could require access to your Facebook Page. Here, you may ask other team members to edit your Pages. Here are some such usage cases:
- A public relations manager who must answer any challenging queries.
- A customer service agent that can help individuals with technical queries.
- A designer is charge of publishing fresh photo content to the Page.
What to Post on Your Facebook Business Page
Congratulations! As I promised, your Facebook Business Page is already operational. It’s time to go to work, and by work I mean routinely posting to your Page.
You should not have a static website on your Facebook Page, as I said in the opening. Your Page needs to regularly get material updates in order to be properly managed.
Before inviting visitors to join your expanding community, you should also have a sizable volume of published material. In any case, who wants to follow a blank page?
Use a variety of stuff while posting to your Page, such as images, videos, GIFs, memes, shared user content, or graphs.
What visuals would be most appealing to your audience? What statistics do they want to see? Which links are they interested in clicking? To get a Facebook brainstorm started, pose these questions.
You may pin a post to the top of your feed if it is particularly noteworthy or engaging. To do this, click the tiny grey arrow in the upper-right corner of the post and select Pin to upper to temporarily move it to the top.
This function may also be used to promote new product launches, company anniversaries, and other significant occasions that are important to your brand.
When your page has enough substance, start thoughtfully asking visitors to like it. I advise sending out invitations in the order described below:
- To generate some early engagement, invite coworkers to like your page and its contents.
- Invite your network’s supporters. Motivate them to participate.
- Invite your clients. They’ll be more interested now that the Page has some activity.
Share your Page’s content on your other social networks, and link to it from your website and email signatures to promote it.
How to Measure Your Facebook Business Page
Your Facebook Page should need less effort over time. How? By paying attention to the kind of material that your audience enjoys and finds engaging.
The left-hand menu’s Insights link may be used to monitor the development and activity of your business page. From this point, you can keep an eye on how visitors interact with your Page and content, which will help you decide what stuff to share more of in the future (and what to leave out).
To make sure you’re using Facebook for effective marketing, you need also track your efforts. You should see the following under Insights:
This page provides a seven-day summary of your stats, including Page Likes, Post Reach, and Engagement Level.
This page provides details on your followers, including the evolution of their number over time.
This page displays the total gains and losses in your fan base. You will be able to view the split of paid versus organic growth if you are using paid efforts.
This tab shows the overall daily audience that your Page is able to reach. If you find peaks on a certain day, review your posts from that day to see if you can duplicate that reach.
This tab shows the Facebook pages from which your readers are accessing your page. Visits to Facebook Timelines, your information tab, reviews, and other pages might vary.
You may see specific activity related to a certain sort of Page content by using other tabs like Posts, Events, and Stories.
Facebook is no longer a “nice to have;” it is now essential for any company building a solid inbound marketing plan. Utilize this manual to create a Facebook business page that engages your audience and directs visitors to your website.
Want to discover how Facebook is used by Hub Spot? Like this page on Facebook.
Editor’s note: This article was revised for accuracy and completeness after it was first published in October 2014.