The new report by Expert Market Research titled, ‘North America Laundry Detergents Market Analysis, Share, Size, Trends, Price, Report and Forecast 2023-2028’, gives an in-depth analysis of the North America laundry detergents market, assessing the market based on its segments like types, forms, applications, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2021): 11.66 Billion
- Forecast CAGR (2023-2028): 3.6%
The laundry detergents market in North America is being driven by the thriving dry-cleaning and laundry industry. The hard stains reduce the quality of clothes and their removal demands strong detergents, which have the power to deep clean clothes and enhance the quality and softness of the fabric, thus, driving the product demand. Over the forecast period, the rising demand for detergents in major application sectors, particularly household, is expected to significantly contribute to the market growth.
The market will be further aided by the presence of healthy distribution channel, particularly in countries like the United States. The growth of the e-commerce platforms is likely to propel the market growth owing to the ease of delivery and attractive offers on high quality detergents.
North America Laundry Detergents Industry Definition and Major Segments
Laundry detergent is a type of cleaning agent that is manufactured in powdered or liquid form, and is used for removing the impurities, dirt, or stains from the fabrics. It is a product which can clean bulk laundries effectively and efficiently.
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On the basis of type, the laundry detergents industry can be bifurcated into:
- Enzymatic
- Non-enzymatic
Among these, the enzymatic segment dominates the industry.
By form, the market can be segmented into:
- Powder
- Liquid
- Others
Liquid detergents represent the leading form in the laundry detergents market in North America.
The applications of the product include:
- Household
- Industrial and Institutional
Among these, the household sector accounts for a major share in the industry.
The regional markets for the product include:
- United States of America
- Canada
North America Laundry Detergents Market Trends
The rising demand for environment-friendly detergents, which are manufactured using safe-ingredients and mindful packaging, is likely to be the key trend in the laundry detergents market in North America. This is likely to propel the market growth in the forecast period.
The market will further be accelerated by the growing preference for zero-waste laundry detergents, which are likely to witness a strong demand in various application sectors. Apart from innovations in the product, the rising living standards and strong economic growth in regions like the United States of America and others will further aid the market in the coming years.
Key Market Players
The major players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Seventh Generation, Inc., Alticor Inc., The Clorox Company, and USA Detergents Manufacturing Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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