What are Mobile Apps?
Mobile apps are applications or services that can be downloaded and installed MDM software on a mobile device rather than rendered in a browser to help meet a user’s personal use or business needs. An app can pull content and data from the Internet, similar to a website, or download content so that it can be accessed without an Internet connection. A mobile app can be a mobile website bookmarking utility, a mobile-based instant messaging client, Gmail for mobile, and many other applications.
The small-business demographic is pushing the envelope when it comes to mobile technology adoption.
In fact, they’ve actually been doing it for the past decade.
A corporate mobile app strategy survey published by Partnerpedia.com found that 78 percent of large companies with 500 or more employees plan to buy apps. Of these, 90.2 percent intend to purchase mobile solutions for employees, while 43.9 percent want apps for consumers. The survey, which also included responses from companies with fewer than 500 employees, found that 22 percent were purchasing apps for contractors
And, according to an ongoing survey conducted by J2 Global, nearly 40 percent of small-business owners use five more mobile apps to run their business.
The number of mobile business apps — some cloud-based, some residing on the device — is growing. We can expect further development as a result of the new HTML 5 standard, said David Bradshaw, research manager at analyst IDC. HTML 5 makes it possible to develop apps for different mobile platforms simultaneously, thus choosing a business to build a sales app. There is also a growing number of apps designed specifically for mobile use. These can be very general or target specific areas.
Business Benefits of Mobile Apps:
If personal mobile phones and tablets are now an integral part of working life, how can organizations turn this into a business advantage? Many organizations have started cautiously by allowing employees to access the company’s email and calendar applications from their mobile devices. It also saves time and money.
The advantage of an enterprise app store is that the IT function can properly configure apps before they are downloaded and create blacklists or whitelists of apps for users. IT has a single point to manage the provisioning and decommissioning of apps and the enforcement of security policies.
However, many companies allow users to choose their own mobile apps because users understand their needs better than the IT function. Whichever approach is chosen, it is still important to implement security policies to protect corporate data by adopting an effective mobile device management solution.
Mobile apps are popular among business owners and their customers. With mobile in today’s market, apps can help you quickly:
Benefits for Business – Apps:
- Build relationships
- Build loyalty
- Strengthen your brand
- Increase your visibility
- Increase your accessibility
- Fix the problem of getting stuck in spam folders
- Increase sell-through
- Increase exposure on mobile devices
- Connect you with consumers on the go
- Generate repeat business
- Give you the tools to drive the “new app economy”.
- Improve your social networking strategies
Symantec’s 2012 State of Mobility Survey revealed the growth of mobile applications in enterprises worldwide.
Commissioned by Symantec, Applied Research spoke to 6,275 organizations in 43 countries from August to November 2011.
The survey highlighted the proliferation of customizing and customizing mobile software for business purposes across the board – 71 percent of enterprises said they have at least current discussions about ways custom mobile applications can support their business. , official and corporation-related applications, including the idea of ‘store’ custom for employees to download.
According to the survey, 73 percent of small and large organizations have achieved positive results from adopting mobile technology in terms of improving business processes and improving efficiency levels.
What’s new in the mobile apps market?
As the smartphone market grows, so do the apps you can use on your handheld device, using mobile app technology to bring you up to speed with its capabilities.
Below are the top prospects for trending mobile apps that are already taking over the mobile app market or that we expect to launch in the near future.
In recent days mobile apps are changing the way the healthcare industry does business, covering every phase of health and one of their operations