How to Create Your Own Sales Funnel Template

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To improve your marketing or sales effort, it is essential to understand sales funnels.

You can more clearly identify what’s working and what isn’t by charting your customers’ purchasing journeys. Then, you may make changes as necessary.

Fortunately, making a sales funnel template is not too difficult. In this post, we’ll define a sales funnel and walk you through the process of making your own sales funnel template. We’ll also provide examples of sales funnels that you can use as a free template. Wahoo!

The objective is to provide you a fundamental grasp of sales funnel optimization so that you may raise the profitability of your company.

What is a sales funnel?

The method used by businesses to find, qualify, and turn leads into customers is known as a sales funnel. Usually, it entails spreading knowledge of your good or service, then developing interest in it, and then turning that interest into a sale.

The basic rule is that fewer leads will reach the bottom of your sales funnel and convert into customers the more steps there are in it.

Any business should strive to build a sales funnel that is as effective as possible, which means being able to swiftly find and qualify leads and convert them into customers with little friction.

  1. Awareness: The initial stage of the sales funnel. By producing material that informs potential clients about your solution, you are trying to increase interest in your good or service.
  2. Interest: After raising awareness, you must pique people’s interest in your solution. More details regarding your product or service, such as case studies or blog entries outlining its features and advantages, might be provided to achieve this.
  3. Desire:  The following stage is want, where you may sway a customer’s choice to buy by inspiring a need or desire for your good or service. You can illustrate how your solution can address a particular issue that potential clients are experiencing.
  4. Action: Finally, you need to take this curiosity and turn it into action by requesting that the buyer buy your product or subscribe to your service. A call-to-action (CTA) on your website or in your marketing materials is a common way that this will appear.

These techniques may be used to build a successful sales funnel that will save expenses while increasing leads and conversions.

Why is the sales funnel so important?

sales funnel templates
Sales funnel so important

A sales funnel is crucial because it enables you to comprehend the emotions and thoughts that potential consumers are experiencing as they proceed towards making a purchase. The information you need to choose the most effective marketing methods comes from understanding where prospects are in their buying cycle. Sales and conversion rates will consequently rise over time.

By grabbing the attention of prospects, piquing their interest, and then sealing the deal, effective sales funnels lead them towards making a purchase. When everything works out, sales funnels also position you for positive feedback and repeat business.

3 reasons for creating sales funnels

  1. You can quickly locate trouble points in your business. You can identify areas for improvement when you break down the process and track each stage independently.
  2. You differentiate your communication at different levels of the B2B sales funnel so that prospects are more inclined to proceed—more leads at the bottom. It implies that you don’t pressure them to buy when they have no knowledge about your business.
  3. Dedicating the majority of your time to prospects towards the bottom of the prospect funnel can help you qualify better, effectively focus your efforts, stop losing high-priority leads, and complete more transactions.
  4. Stronger connections with future clients. By providing people with what they require and anticipate at each level, you establish trustworthiness. Even if they leave you for another product, they will still speak well about you or come back to your solution.

What is the difference between a sales funnel and a marketing funnel?

It pays to know the distinction between a sales funnel and a marketing funnel before making your own sales funnel template. Although they are sometimes confused, the two are actually fairly dissimilar.

A marketing funnel is a procedure used by businesses to draw in and keep interested clients. On the other side, a sales funnel is the method used by businesses to find, qualify, and turn leads into clients.

In other words, the goal of a marketing funnel is to pique customers’ interest in your good or service. Those interested individuals are converted into paying clients through a sales funnel.

However, it’s crucial to keep in mind that a strong marketing plan is necessary for a successful sales funnel. Even if the two funnels have distinct approaches, they ought to complement one another and function together.

The co-founder of Velocity Partners, Doug Kessler, stated as follows: “The sales team owns the sales funnel. However, as a B2B marketer, you feed that funnel’s top.

What is a sales funnel manager?

The development and optimization of sales funnels are the responsibilities of a sales funnel manager. In order to complete more transactions, they aim to make sure sales teams have the appropriate knowledge and tools at each point of the funnel.

They are also in charge of improving the funnel itself, such as by experimenting with various offers or messaging to determine which ones perform best for the sales teams and which ones fit in well with the customer experience.

The position is crucial since it aids companies in boosting revenue by helping them better understand how to target and engage their audience by concentrating on tactics at each stage of the sales funnel.

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What are the common challenges with sales funnels?

There are difficulties with sales funnels. The biggest drawback is that they can be labor-intensive and complicated to make. In addition, if not done properly, they may result in lost clients and leads.

The most prevalent problem is called “funnel drop-off.” This happens when customers progress through the awareness and interest phases of the funnel but do not ultimately become paying clients.

  • This might occur for a number of reasons, including:
  • Your offering is not in line with what the client requires.
  • The perceived value of your item is not justified by your cost.
  • The customer has a negative brand experience.
  • The client is not prepared to purchase.

Even if your product or service is excellent, funnel drop-off might still occur. For this reason, it’s crucial to regularly test and enhance your sales funnel template in order to reduce losses and increase conversions.

SEO free marketing funnel template for a self-serve product

create sales funnel
SEO free marketing funnel template for a self-serve product

Prospects first encounter certain difficulties and begin searching online for answers. You produce blogs, instructions, templates, etc. that are SEO-optimized.

They discover your description in the search results, second. The more probable it is that people will view your website, the higher you rank for the search term they input. They will go to your website if they think your title and description will help them with their problem.

Third, depending on how near to the funnel button the question is, they may just be content with the information, realize you are an authority on the subject, and return later or recommend you to their friends. Alternately, they could read the post and use your tool straight immediately.


Making a sales funnel template is a terrific approach to discover where your sales campaign needs improvement and to visualize the purchasing process of your customers. You may more readily spot trouble areas and adjust your sales process by outlining each phase of the funnel.

Each company has a distinct sales funnel template. There isn’t a fix that works for everyone. But if you adhere to the instructions in this article, you may make a sales funnel template that will benefit your company.


What is a sales funnel template?

An example customer journey designed with a specific business in mind is a sales funnel template. Usually, similar businesses may effectively adapt it and execute it.

Do sales funnels really work?

Your sales funnels must be tailored to your companies, customers, and sales procedures in order to be effective. It will enable you to identify process bottlenecks more quickly, generate more qualified leads, and provide customers with a better overall experience.

What is a real example of a sales funnel?

We’ll look at the Help Scout sales funnel example as our last one. More than 11,000 enterprises in 140 countries have access to Help Scout’s comprehensive customer support platform. In this case, the user gets the choice to schedule a demo to see the platform in action or begin a free 15-day trial of the platform.

What is a sales funnel template?

A sales funnel conveys to your team your company’s sales strategy by depicting the progression from a large pool of prospects to a small number of real customers. We’ve compiled several samples and put together a tutorial so you can make your own sales funnel template.

What is a marketing funnel example?

The process when a potential consumer learns about a company through an advertising, then goes to the business’s website or landing page and registers for a newsletter or downloads a free resource to indicate interest, is one example of a marketing funnel.

What is an example sentence for funnel?

The tornado’s funnel cloud as a noun the canyon was funneled by winds. The chimney became a smoke channel. The throng moved through the doors in a clump. The gas was directed into the tank by him.

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